Marketing Cloud Specialist

Description

Job Summary: Marketing Cloud Specialist responsible for administering, configuring, and optimizing Marketing Cloud platforms to execute automated and personalized marketing campaigns. Key Highlights: 1. Administer, configure, and optimize Marketing Cloud platforms 2. Collaborate with strategy, CRM, creativity, and data teams 3. Technical, analytical, and problem-solving oriented individual ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world's leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **Sobre WPP** WPP is the trusted growth partner for the world's leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **Marketing Cloud Specialist** ============================== **Location:** Bogotá, Colombia \| Hybrid model **About Us** ---------------------- At VML Colombia, we develop strategies that help brands connect meaningfully with people. We combine creativity, data, culture, and business to build technology and marketing solutions that generate impact and transform how audiences interact with brands. In this role, you will work with a major automotive industry brand, participating in the development and implementation of cloud-based digital marketing solutions. Our Human First culture drives us — collaboration, curiosity, and continuous learning are integral to our daily work. **The Impact of Your Role** ------------------------ As a Marketing Cloud Specialist, you will be responsible for administering, configuring, and optimizing Marketing Cloud platforms (Salesforce Marketing Cloud, Adobe Experience Cloud, or others as required by the client) to execute automated, personalized, and data-driven marketing campaigns. You will work closely with strategy, CRM, creativity, and data teams to ensure technology enables relevant and effective audience experiences, connecting consumer data with campaign execution. We seek a technical, analytical, and problem-solving oriented individual with passion for marketing automation, large-scale personalization, and operational efficiency through technology. * **Your Day-to-Day** * Configure, implement, and maintain journeys, automations, and workflows within the Marketing Cloud platform * Manage customer databases, audience segmentation, and data models within the platform * Develop and execute email marketing, SMS, push notifications, and other digital channel campaigns * Integrate Marketing Cloud with other tools in the ecosystem (CRM, CDP, analytics platforms, etc.) * Monitor campaign performance, generate reports, and propose data-driven optimizations * Ensure adherence to best practices for deliverability, data quality, and privacy regulations * Collaborate with strategy, creativity, and account teams to translate business needs into technical solutions * Document processes, configurations, and workflows to ensure scalability and operational continuity * Provide technical support and training to internal and client teams on platform usage **️ What Will Make You Shine** ---------------------------- * 2–4 years of experience working with Marketing Cloud platforms (Salesforce Marketing Cloud, Adobe Marketing Cloud, HubSpot, or similar) * Knowledge of marketing automation, email marketing, audience segmentation, and personalization * Experience configuring journeys, workflows, and automated triggers * Technical skills in HTML, SQL, and AMPscript (or similar scripting languages per platform) * Analytical ability to interpret campaign performance data and generate recommendations * Knowledge of data platform integrations (CRM, CDP, APIs) * Ability to work with multidisciplinary teams and manage multiple projects simultaneously * Organization, autonomy, and results orientation * Interest in technological innovation applied to digital marketing **✨ Bonus Points If…** ---------------------- * You hold certifications in Salesforce Marketing Cloud (SFMC), Adobe Campaign, or other cloud platforms * You have worked with automotive, FMCG, retail, or highly competitive category brands * You have agency, digital consultancy, or martech department experience * You use advanced analytics, BI, or data visualization tools (Power BI, Tableau, Google Analytics) * You understand data protection and privacy regulations (Habeas Data, GDPR) * Intermediate or advanced English proficiency **What We Offer You** ------------------------- * Indefinite-term employment contract * Hybrid work model * Learning and growth opportunities within a global network like WPP * A dynamic, collaborative environment focused on technological innovation and data-driven marketing * Experience working with multidisciplinary teams and one of the market’s most challenging and innovative industries At VML, we are committed to fostering a fully inclusive workplace that is rewarding and conducive to professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse pool of candidates to help us achieve this goal. We would be delighted to provide reasonable accommodations to individuals with disabilities who require assistance to use or access the VML careers site or to fully participate in the application process. If you need an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or email (HR contact) to request one. By clicking "Submit Application", the information you enter below will be sent to VML. Before proceeding, we recommend reviewing our Recruitment Privacy Policy. California residents must review our California Recruitment Privacy Notice. These documents explain how we use your personal data when you apply for a position with us, as well as how you can update or delete the information you have provided. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.