University Practitioner

Description

Job Summary: Supports research and structuring of digital content, planning and execution of Email Marketing campaigns, and optimization of digital channels for brand positioning. Key Highlights: 1. Strategic support in digital content and Email Marketing 2. End-to-end management of Email Marketing and CRM projects 3. Analysis of metrics and performance reporting Company: B. BRAUN MEDICAL (CO) S.A Job Posting Location: Bogotá, Bogotá, Colombia Functional Area: Marketing Working Model: Onsite Requisition ID: 13417 **Mission** Provide support in researching and strategically structuring monthly digital content briefs for B. Braun’s various product lines, as well as planning, executing, and measuring the Email Marketing project via CRM—contributing to the optimization of digital channels, precise audience segmentation, and regional brand positioning. **Metrics Analysis and Reporting:** Monthly monitoring of Email Marketing campaign performance (open rates, click-through rates, conversion rates) and digital content performance to generate actionable insights. **Event Communications:** Support adapting digital content and omnichannel communication strategies for product launches and brand events (e.g., workshops, trade fairs, or strategic partnerships). **Database Optimization and Segmentation:** Cleaning, enriching, and segmenting audiences within the CRM according to business lines or customer/specialist profiles. **Research and Briefs for Content Calendars:** Research healthcare sector trends and draft monthly briefs that will guide the development of digital content calendars across B. Braun’s different business lines. **Responsibilities** **Digital Content Calendar Research and Strategy** * Conduct research on healthcare sector trends, medical devices, competitors, and topics of interest to healthcare professionals. * Draft the monthly content brief, defining thematic pillars, suggested formats, communication tone, and calls-to-action (CTAs) for each business line, aligned with the defined strategy. * Deliver the brief—including graphic assets—to the Marketing Leader for review, approval, and design. **End-to-End Email Marketing and CRM Project Management** * Structure the monthly Email Marketing send calendar based on commercial and communication objectives. * Configure and layout emails within the RDStation CRM software. * Administer and maintain a clean CRM database (removing bounced contacts, unsubscribes, or duplicates). * Apply segmentation criteria within the CRM by medical specialty and automate email delivery. **Performance Measurement, Analytics, and Reporting** * Extract performance reports after Email Marketing campaign execution (open rate, click-through rate, conversion rate, and unsubscribe rate) for monthly submission. * Consolidate data into a monthly key metrics report (dashboard or presentation). * Propose concrete optimization recommendations based on analyzed data. **Operational Support for Omnichannel Initiatives and Events** * Coordinate digital communication requirements for special initiatives (product launches, commercial partnerships, or workshops). * Support gathering necessary graphic and technical assets for executing targeted campaigns. **Application Requirements** Business Administration student with interest in Marketing, CRM management, Email Marketing, digital analytics, and developing briefs for content strategies. Proficiency in Microsoft Office (Word, Excel, PowerPoint). CRM knowledge is ideal. Detail-oriented, with excellent spelling, strong research ability, and organizational skills for managing schedules.