Marketing Analyst (57)

Description

Job Summary: Support the management and development of marketing plans and operational processes to achieve annual business objectives. Key Highlights: 1. Development and execution of country-specific marketing plans 2. Market, competitor, and sales data analysis 3. Support in product launches and promotions **PURPOSE** Propose and support the management of the development of assigned marketing plans and operational processes to ensure achievement of annual business objectives. **EDUCATION** * Degree in Marketing, International Trade, International Business, or Administration. * Intermediate English proficiency **EXPERIENCE AND SKILLS** * EXPERIENCE: Minimum 6 months of experience in roles related to Fast-Moving Consumer Goods (FMCG) marketing or similar. * SKILLS: + Attention to detail + Entrepreneurial mindset and global thinking + Assertive and effective communication: Ability to share knowledge and information with diverse audiences. + Teamwork and excellent interpersonal relationships + Creativity, innovation, and initiative + Planning and organization * SPECIFIC KNOWLEDGE: + Data analytics and interpretation + Market knowledge and interpretation across different geographies, and generation of relevant and clear insights. + Intermediate proficiency in information systems (G\-Suits) + Management and analysis of basic KPIs (Desirable: interpretation of tools such as Kantar, Nielsen, etc.) + Knowledge of FMCG market, trends, and marketing + Advanced knowledge in data analytics and interpretation + Intermediate knowledge of Power BI and Looker Studio dashboards + Intermediate knowledge of digital marketing **RESPONSIBILITIES** * Propose and support the management of the development of assigned marketing plans and operational processes to ensure achievement of annual business objectives. * Develop, execute, and monitor detailed actions aligned with each country’s marketing plan. * Prepare and share the Commercial Collaboration Document (Demand Planning). * Monitor and support implementation of the marketing plan in respective countries. * Support any brand-related (e.g., BTL activities) or country-specific operational activities required for flawless Point-of-Sale (PoS) execution. * Support product launches, promotions, and market visits. * Monitor market and competition, analyze statistical sales, pricing, and brand distribution data—considering channel-specific characteristics—and share results with the team. * Conduct brand performance analysis in respective countries. * Generate SAP reports across various sales networks and their key indicators: Customer impressions, Sales volume in kilograms and units, among others. * Support brand maintenance processes from an innovation perspective, if required. * Monitor inventory levels in marketing/Trade Marketing warehouses. * Support preparation and presentation of commercial initiatives and monthly closing reports. * Support and accompany management of mass promotions (e.g., documentation with Regulatory Authorities). * Monitor and support generation of datasheets and reports for innovations, as required. * Update brand fundamentals information cubes. * Execute the product registration process in SAP (as Requestor)