Job Summary: This role bridges business objectives with execution, translating commercial needs into actionable requirements for monetization and coordinating direct marketing efforts. Key Highlights: 1. Bridge business objectives with monetization execution 2. Translate commercial needs into actionable requirements 3. Coordinate direct marketing and align teams **Job Description** ---------------------- Act as the bridge between Fmedia and monetization: translate business objectives into execution, identify audience packages and coordinate Direct Marketing. * Gather commercial team needs and translate them into actionable requirements (clear briefs, use cases, success criteria) for the monetization team. * Maintain the backlog and calendar of monetization initiatives via messaging: audiences, omnichannel packages, brand-specific frameworks, and success reports. * Coordinate day-to-day activities of the other two roles within the sub-cell (MarTech and Segmentation), ensuring alignment with CRM PMs (Retention, Frequency, F Customers). * Support definition of audience packaging and pricing models together with Commercial and Finance teams, identifying cross-selling opportunities. * Build dashboards and narratives demonstrating performance (ROAS, reach, engagement) to serve as closing arguments in the sales cycle. * Serve as the monetization team’s point of contact for brand, partner, and internal stakeholder questions regarding audiences and messaging. * Maintain a simplified portfolio view: what is being sold, what could be sold, and what blockers are limiting monetization. **Candidate Requirements** -------------------------- * Bachelor’s degree in Business Administration, Economics, Engineering, or related fields. * 2–4 years of experience as Business Analyst, Trade Marketing Specialist, Project Manager, or Digital Marketing professional. * Experience connecting commercial teams with technical or data teams and delivering documentation. * Advanced proficiency in Excel/Sheets and Microsoft Copilot for analysis, documentation, and presentations. * Familiarity with Salesforce Marketing Cloud or willingness to learn it. * Knowledge of retail media concepts: audience sales, omnichannel packages, ROAS. * + Ability to prioritize using simple frameworks (RICE, ICE, MoSCoW) and maintain an active backlog. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the job posting 2\. Check your email 3\. Log in to Aira and answer the requested questions and/or tests Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each of these brands shapes who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch and innovate, take risks, and create opportunities enabling us to remain at the forefront — constantly reinventing ourselves to deliver the best shopping experience at every touchpoint with us.
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
