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Summary: The BI Analyst for the Regional Hispanic Performance Desk will support analytics operations for performance marketing campaigns, focusing on e-commerce, conversion, and optimization. Highlights: 1. Performance-focused role requiring agility and attention to detail 2. Monitor and analyze performance marketing campaigns 3. Identify issues, trends, and optimization opportunities **About WPP Media** WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world\-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI\-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP \& WPP Media's shared core values: * Be **Extraordinary** by Leading Collectively to Inspire transformational Creativity. * Create an **Open** environment by Balancing People and Client Experiences by Cultivating Trust. * Lead **Optimistically** by Championing Growth and Development to Mobilize the Enterprise. **Business Intelligence (BI) Analyst – Regional Hispanic Performance Desk** The **BI Analyst** for the **Regional Hispanic Performance Desk** will support the analytics operations of performance marketing campaigns, with a strong focus on **e\-commerce, conversion, media efficiency, and daily campaign optimization**. This role will work closely with Performance and Media teams, ensuring timely data updates and clear visibility into campaign results across the markets supported by the Colombia Hub. This is a **performance\-focused role** that requires agility, strong attention to detail, and a solid understanding of digital media and e\-commerce KPIs. ### **Key Responsibilities** * Monitor performance marketing campaigns across the markets supported by the Colombia Hub. * Consolidate media, performance, and e\-commerce data from multiple sources. * Update performance dashboards and reporting on a regular basis. * Track and analyze key performance indicators (KPIs), including media spend, clicks, CTR, CPC, CPA, conversion rate, revenue, and ROAS. * Support Performance teams by identifying issues, trends, and optimization opportunities. * Deliver objective, data\-driven insights to support day\-to\-day business decisions. * Ensure the accuracy, consistency, and reliability of reported data and KPIs. * Follow reporting standards, dashboards, and processes established by the Central Data Team. * Share key learnings and insights with the Hispanic BI Director and the Central Data Team. * Assist in identifying performance benchmarks and best practices across different markets. ### **Qualifications \& Experience** * 1–2 years of experience in Business Intelligence, reporting, or data analytics. * Previous experience working in an advertising or media agency is required. * Strong analytical and problem\-solving skills with excellent attention to detail. * Ability to manage multiple priorities in a fast\-paced, performance\-driven environment. * Experience with **Python, Power BI, and Tableau** is a plus. Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media \& WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in\-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy\-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.
