Position Summary: We are seeking a B2C Leader to drive the growth of commercial initiatives and convert digital audiences into business opportunities. Key Highlights: 1. Design and execute B2C growth strategies. 2. Identify and develop new products and revenue streams. 3. Experience in growth, marketing, revenue, or B2C business. B2C Leader – Growth \& Revenue **Economía para la Pipol** is looking for a **B2C Leader** to lead the growth of our commercial initiatives and transform our digital audience into new business opportunities. Responsibilities * Design and execute the B2C growth strategy. * Identify and develop new products and revenue streams. * Design and optimize acquisition, conversion, and retention funnels. * Lead product launches and strategies related to pricing, promotions, and sales. * Coordinate marketing, CRM, automation, and partnership activities. * Analyze key metrics such as CAC, LTV, conversion rate, revenue, and profitability. * Collaborate cross-functionally with content, sales, product, and operations teams. Requirements * Experience in **growth, marketing, revenue, or B2C business**. * Proven experience scaling products, funnels, or acquisition channels. * Proficiency in performance marketing, CRM, automation, and analytics. * Strategic, commercial, analytical, and results-oriented profile. * Ability to execute and lead projects from inception to completion. Experience in **media, digital education, fintech, knowledge-based products, or digital businesses** will be valued. Workplace: Hybrid in Bogotá, Cundinamarca
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
