B2C COMMERCIAL LEADER

Description

Position Summary: B2C Leader to drive growth and monetization of our digital audience through strategy, product development, and funnel optimization. Key Highlights: 1. Lead B2C growth and revenue strategy. 2. Design and optimize acquisition, conversion, and retention funnels. 3. Experience in media, digital education, or fintech will be valued. B2C Leader – Growth \& Revenue **Economía para la Pipol** is seeking a **B2C Leader** to lead the growth of our commercial initiatives and convert our digital audience into new business opportunities. Responsibilities * Design and execute the B2C growth strategy. * Identify and develop new products and revenue streams. * Design and optimize acquisition, conversion, and retention funnels. * Lead pricing, promotion, and sales launches and strategies. * Coordinate marketing, CRM, automation, and partnership activities. * Analyze KPIs such as CAC, LTV, conversion, revenue, and profitability. * Collaborate cross-functionally with content, sales, product, and operations teams. Requirements * Experience in **growth, marketing, revenue, or B2C business**. * Proven experience scaling products, funnels, or acquisition channels. * Proficiency in performance marketing, CRM, automation, and analytics. * Strategic, commercial, analytical, and results-oriented profile. * Ability to execute and lead projects from inception to completion. Experience in **media, digital education, fintech, knowledge products, or digital businesses** will be valued. Workplace: Hybrid in Bogotá, Cundinamarca