MARKETING COORDINATION

Description

Job Summary: Responsible for planning and executing marketing and follow-up strategies to increase sales and optimize the customer portfolio. Key Highlights: 1. Leads marketing and sales strategies. 2. Uses technological tools to optimize efficiency. 3. Develops and implements marketing strategies aligned with objectives. **Job Objective:** Responsible for planning, executing, and supervising marketing and merchandiser follow-up strategies to increase sales and optimize customer portfolio tracking, using technological tools to improve team efficiency and effectiveness. **Academic Requirements:** * University degree in Marketing, Business Administration, or Technology. * Additional training in data analysis, project management, or sales techniques is a plus. **Experience:** * Minimum 3 years of experience in marketing, sales, or portfolio management roles. * Experience using Customer Relationship Management (CRM) software and data analysis tools. **Technical Skills:** * Proficiency in digital marketing and sales tools (SEO, SEM, email marketing, social media management). * Ability to analyze sales metrics and customer behavior. * Knowledge of marketing automation platforms. **Soft Skills:** * Excellent communication and negotiation skills. * Ability to work collaboratively and lead cross-functional projects. * Proactivity and problem-solving skills. **Responsibilities:** * Develop and execute marketing strategies aligned with the company’s sales objectives. * Conduct customer portfolio tracking and analysis, ensuring satisfaction and retention. * Prepare periodic reports on campaign performance and sales trends. * Collaborate with other departments to align marketing efforts with customer needs and market opportunities. **Additional Competencies:** * Results-oriented mindset and ability to work under pressure. * Adaptability to changing environments and emerging technologies. Workplace: On-site employment