Manager Omnichannel Analytics

Description

Summary: This role is responsible for developing the omnichannel and brand analytics function, delivering cutting-edge analytics services, and providing insights to support regional plans within the organization. Highlights: 1. Lead omnichannel analytics development and deliver cutting-edge services 2. Perform hands-on data exploration to understand omnichannel performance 3. Support stakeholders with actionable recommendations and strong storytelling MANAGER OMNICHANNEL ANALYTICS Department: Data and Business Intelligence Direct Reporting Line: Sr Manager Data and Business Intelligence Indirect/Second Reporting Line: Subsidiary/Country: LAM Location: Colombia GSMS Grade: M4 Personnel managed: No PURPOSE \& OVERALL RELEVANCE FOR THE ORGANIZATION: As a Manager Omnichannel Analytics at adidas you are responsible \- in close cooperation with LAM Data \& BI organization \- for the development of the omnichannel \+ brand analytics function within the market, using global frameworks for data governance, integration, reporting and optimization. Within your practice, applying both descriptive and advanced analytics, you will oversee the development and delivery of cutting\-edge analytics services to market stakeholders, enabling them to make data driven decisions. Based on defined data sources, you will lead our omnichannel performance understanding and will provide insights that will help us to achieve our regional plans. This role has crucial conversations with Business Intelligence \& Data and Analytics teams in order to bring efficiencies in terms of data management and reporting (big data platform integrations, cloud services, visualization etc.). Besides that, you will be in close contact with our Brand and Commercial teams, to connect our ecosystem learnings to their strategy. KEY RESPONSIBILITIES: Data Engineering \- Lead the development of Omnichannel Analytics tools among LAM through the design, build, test, and maintenance of ETL/ELT pipelines using PySpark, SQL, and Python within the Databricks ecosystem. Ensures its accuracy through quality assurance processes. Applies a variety of visualization techniques and designs the content and appearance of data visuals. Operationalizes and automates activities for efficient and timely production of them. Designs and develops Power BI dashboards and reports aligned to DNA standards. Automates refresh processes and ensures consistency with Gold\-layer semantic models. Designs, codes, verifies, tests, documents, amends, and refactors simple programs/scripts. Data Analytics \- Monitors omnichannel\-product\-channel performance. Connects it to consumer lifecycle data, to elevate our buyer behavior understanding and derive trends \+ opportunities within adidas channels and categories. Performs hands\-on exploration of data sets and quantums, combining consumer and channel data to understand omnichannel performance and its impact on the overall consumer journey. Manages demand management for insights, data and other analytics services within your area of responsibility. Collaborates closely with Business Intelligence \& Data and Analytics teams to enable and refine analytical tools, providing continuous feedback to improve functionality and relevance. Consulting \- Supports regional and market stakeholders on the value and use of omnichannel \- product analytics. Delivers actionable recommendations, a strong storytelling behind data and clear calls to action. Translates business insights into high\-quality, engaging and easy\-to\-understand outputs. Acts as a data\-sources advocate inside Dataverse team, understanding what's behind their structure and functioning among LAM. Establish a dataverse culture in the organization, contributing with its adoption in Brand teams. KNOWLEDGE SKILLS AND ABILITIES: * Knowledge in SQL is a MUST. * Knowledge in R and/or Python is desired. * Knowledge in SAP, Tableau, Adobe Analytics or other tools is preferred. * Experienced in data analysis with strong skills in Microsoft Office Suite (specially Microsoft Excel and PowerBi) * Experience implementing projects or processes in data platforms such as Databricks, Snowflake, etc. Basic understanding of machine learning techniques. * Data oriented person which enjoys working with numbers and large datasets, coding and translating it into digestible analytical products and/or valuable insights. High detail attention and structured professional when managing, transforming and integrating different datasources. * Professional who enjoys interacting with different stakeholders, comfortable working complex topics with both technical and non\-technical teams. * Strong communication skills, comfortable presenting at various organizational levels both in person and remotely. * Omnichannel analysis and commercial data\-engineering project experience is a plus. REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: * Professional degree in Business Intelligence, Data Science, System Engineering, IT, Industrial Engineering, Economics, Business Administration, Finance or similars. * Experience in omnichannel analytics is a plus. * Ability to communicate in English (written and spoken) fluently – B2\+. * \>\= 5 Years’ experience. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow\-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.** JOB TITLE: Manager Omnichannel Analytics BRAND: LOCATION: Bogota TEAM: Data STATE: Dist COUNTRY/REGION: CO CONTRACT TYPE: Full time NUMBER: 547165 DATE: Jul 22, 2026