Marketing Coordinator (71)

Description

Job Summary: Implement marketing plans for brands, ensuring profitability and market share through consumer insight and brand management. Key Highlights: 1. Manages mass-consumption brands and marketing strategies. 2. Develops and implements marketing plans and commercial tactics. 3. Collaborates with commercial teams and monitors brand performance. ### **PURPOSE** Implement marketing plans for the brands supported in the assigned region, aiming for strong market share and guaranteed profitability through deep understanding of consumers, customers, and shoppers—enabling correct implementation of the brand and network management model in the region. ### **EDUCATION** * Bachelor’s degree in Marketing, International Trade, International Business, or Administration. * Intermediate English proficiency. ### **EXPERIENCE AND SKILLS** **Experience:** * Minimum 2 years managing mass-consumption brands from marketing, trade marketing, or category management perspectives. **Knowledge:** * Brand management model. * Proficiency in information and analytics platforms — 360-degree brand process. * Financial management and budget administration for brands. * Understanding of commercial structures across various retail networks. * Pricing tools. * Understanding of fundamental sales principles across different networks and segments. **Skills:** * Commercial skills. * Relationship building. * Results orientation. * Global thinking. * Market and shopper observation and interpretation capability. * Capability to co-create with the ecosystem. * Anticipation. * Entrepreneurship. * Negotiation. ### **RESPONSIBILITIES** * Develop, execute, and track the marketing plan for each network/country and segment based on shopper insight. * Support the commercial team during product launches and monitor results. * Build and monitor sales fundamentals objectives proposals per assigned network and segment, identifying opportunities and creating action plans. * Define the brand’s offer portfolio for each network and segment jointly with the brand manager and commercial process, using offer pricing. * Monitor investment budgets associated with tactical plans for assigned brands. * Prepare commercial initiative presentations and monthly closing reports. * Produce and share the monthly commercial collaboration document. * Track finished product inventory, packaging materials (innovation, promotions – S\&OP), and/or POP materials in warehouses. * Develop, implement, and manage detailed tactics aligned with each country’s marketing plan, based on the brand’s global strategy. * Execute and monitor the brand activation plan, in-store brand visibility, and BTL activity implementation. * Conduct brand performance analysis in respective countries.