Do you turn insights into ideas that make people take action? Our patient\-centered dental practice is looking for a Project\-Based Ad Creative Specialist to craft compelling concepts and copy across channels, partnering closely with our Digital Marketing Specialist and Video Editor to drive consistent, high\-performing campaigns. If you love blending psychology, clarity, and creativity, we’d love to meet you! **Key Responsibilities** · **Ad Development:** Concept and write persuasive ads for social media, digital TV/CTV, landing pages, and occasional print (postcards, flyers, in\-office collateral). · **Collaboration:** Work hand\-in\-hand with the Digital Marketing Specialist and Video Editor to maintain cohesive messaging and brand voice across all touchpoints. · **A/B Testing Inputs:** Propose testable variables (hooks, headlines, CTAs, formats) and supply multiple copy/creative angles for experimentation. · **Creative Strategy:** Translate patient needs and objections into clear, empathetic messaging that boosts inquiries, bookings, and treatment acceptance. · **Healthcare/Dental Context:** Apply up\-to\-date industry trends and compliance\-friendly language to keep content credible, helpful, and on\-brand. **✅ Qualifications** · Proven portfolio of ad concepts/copy across paid social and video; landing page copy experience is a plus. · Strong grasp of **patient psychology** and consumer decision drivers (trust, safety, urgency, social proof). · Familiarity with current marketing trends especially in **healthcare/dental**. · Comfortable generating multiple creative variations and collaborating in a fast feedback loop. · Clear, concise writing with excellent grammar and a knack for memorable hooks and CTAs. · Bonus: Experience with brand guidelines, light scriptwriting, or basic storyboard framing. **What We Offer** · **Project\-based engagement** with flexible timelines no set weekly hours. · A collaborative creative pod (marketing \+ video) and clear briefs. · Potential for ongoing projects based on performance and fit. If you’re excited to create ads that truly speak to patients and move them to book, send your portfolio and a few favorite campaign samples. Let’s grow, one great concept at a time. **Job Type:** Project\-based (Remote) **Compensation:** Per\-project / deliverable (DOE) **Hours:** Not determined; timeline set per project **Work Location:** Remote (time\-zone overlap for feedback preferred) Job Types: Part\-time, Contract, Commission Expected hours: 10 per week Experience: * Content Creation: 3 years (Required) Language: * Professional English (Required) Work Location: Remote