Description
Job Summary:
A field-based role executing trade marketing activities to enhance sales channel visibility, managing POP materials, assets, and inventories, and collecting market information.
Key Highlights:
1. Manages field trade marketing and visibility activities (70% field-based)
2. Manages POP materials and assets, ensuring their proper use and control
3. Supports merchandiser management and prepares activity reports
**PURPOSE / MISSION**
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A role that is 70% field-based, responsible for executing trade marketing activities aimed at generating visibility for the retail sales channel, through proper POP management, asset and inventory management, and collection of market and competitive intelligence.
**RESPONSIBILITIES**
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* Ensure supply and control of all promotional materials and visibility items for machine setup processes.
* Schedule activation timelines, tastings, and point-of-sale openings.
* Execute trade marketing activity schedules.
* Prepare trade marketing activity reports with corresponding analysis of objective achievement, effectiveness, and reach, supporting the marketing and trade analyst.
* Support merchandiser operations management by identifying gaps and needs, and delivering activation reports.
* Manage regional POP materials, including distribution, placement, field evaluation, dismantling, and removal.
* Monitor printing and installation of advertising on vending machines, and manage artwork and mechanical layouts for same.
* Ensure correct installation of machine wraps and batteries.
* Continuously update product catalog, pricing, competitor information, visibility manuals, and material application and handling guidelines.
* Manage and control trade warehouse inventory.
* Handle cases routed via Sugar CRM within scope of responsibility.
* Review VEGA customer contracts regarding commercial terms.
* Monitor recovery collections to ensure timely revenue collection.
**EDUCATION**
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Technologist in Marketing Technology or Administration.
**EXPERIENCE**
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1 year in procurement, advertising, or commercial processes.
**REQUISITES**
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Must own a motorcycle and maintain up-to-date documentation.