Description
Job Summary:
Execute and monitor trade marketing strategies to improve business positioning, conversion, and profitability, thereby contributing to commercial objectives.
Key Highlights:
1. Improve market positioning and conversion
2. Participate in defining portfolio and category strategies
3. Manage the monetization plan for partners
POSITION PURPOSE:
Execute and monitor trade marketing strategies that enhance the business's market positioning, thereby generating higher conversion, profitability, growth, and development to support the achievement of commercial objectives.
RESPONSIBILITIES:
1\. Participate in defining strategies and activities for portfolio and category management, aiming to generate improved traffic and sales conversion.
2\. Execute commercial alliances with partners and businesses within each category, aiming to strengthen the portfolio by expanding offerings to customers, buyers, and consumers.
3\. Implement strategies aligned with organizational purpose and guidelines across various processes to increase market presence and conversion, and contribute to delivering value propositions and achieving commercial objectives.
4\. Develop and execute the commercial calendar to drive sales and support the market penetration indicator.
5\. Manage the partners' monetization plan to optimize commercial spaces and thereby contribute to achieving commercial objectives.
6\. Monitor Trade plan results to generate action plans enabling proactive measures and improved customer-, buyer-, and consumer-facing management.
REQUIRED EXPERIENCE:
1 year of experience in marketing, information analysis, media activation and/or Trade Marketing, portfolio and category management, commercial space management and administration, and commercial calendar planning.
Must own a **motorcycle registered in their name**.