Digital Trafficker and Content Creator

Description

Job Summary: Responsible for planning, executing, optimizing, and scaling digital advertising campaigns to generate leads and drive sales, complemented by content creation and AI utilization. Key Highlights: 1. Manages and optimizes Meta Ads and Google Ads campaigns. 2. Creates and edits social media content. 3. Applies artificial intelligence for marketing and automation. Job Objective To plan, execute, optimize, and scale digital advertising campaigns focused on lead generation and sales, complementing the strategy with social media content creation and the use of artificial intelligence tools. Responsibilities Digital Advertising Create, manage, and optimize campaigns on Meta Ads (Facebook and Instagram). Create, manage, and optimize campaigns on Google Ads. Implement lead generation strategies. Analyze campaign metrics, results, and performance. Conduct A/B testing. Continuously improve cost per lead and advertising return on investment (ROAS). Content Creation Record social media content. Develop video scripts and structures. Edit videos for Instagram, Facebook, TikTok, and YouTube Shorts. Design basic graphic assets for social media. Publish content across various platforms. Digital Marketing Support sales funnel development. Manage lead databases. Implement basic automations. Research digital trends and growth opportunities. Artificial Intelligence Use AI tools for content creation. Support marketing automation processes. Optimize workflows using technological tools. Requirements Essential Experience managing Meta Ads campaigns. Experience managing Google Ads campaigns. Knowledge of lead generation. Understanding of digital metrics. Data analysis and decision-making skills. Desirable Proficiency in CapCut or similar tools. Basic proficiency in Canva. Familiarity with ChatGPT and other AI tools. Experience creating social media content. Competencies Results-oriented. Proactive. Organized. Creative. Strategic thinking. Quick learning ability. Excellent attitude. Key Performance Indicators (KPIs) Number of leads generated. Cost per lead. Social media reach and growth. Campaign conversion rate. Content calendar adherence. Advertising return on ad spend (ROAS). -Requirements- Minimum education: High School Diploma / Secondary Education 1 year of experience Knowledge areas: Marketing strategy, Digital marketing, Content development Keywords: online