Marketing Leader

Description

Position Summary: We are seeking a creative and proactive Marketing Leader passionate about fashion to lead and comprehensively manage branding and marketing strategies. Key Highlights: 1. Leads comprehensive branding and marketing strategies. 2. Develops 360° campaigns and collection launches. 3. Leads visual merchandising and brand events. We seek a creative, proactive, and fashion-passionate Marketing Leader who will comprehensively lead and manage the brand’s branding and marketing strategies, ensuring consistent and effective execution across all customer touchpoints. **RESPONSIBILITIES:** * Planning and oversight of 360° campaigns * Developing and executing collection launches * Producing visual content (photography, graphic assets, video) * Leading visual merchandising for physical stores and ensuring correct implementation per brand guidelines * Leading brand events, trade fairs, and activations with the commercial team * Responsible for leading the Commercial Activity Plan (PAC), CRM strategy, and creation of relevant content for all three sales channels: retail, e\-commerce, and wholesale * Building brand positioning, fostering emotional connections with audiences, driving traffic, and converting across channels—integrating data analytics, consumer trends, and customer experience principles **KNOWLEDGE:** * Developed aesthetic sense and sensitivity to fashion and trends * Experience managing social media, influencer campaigns, and point-of-sale activities * Knowledge of visual merchandising (window display coherence, fixtures, collection-based presentation) * Ability to coordinate photo shoots, launches, and content generation * Proficiency in digital tools (Meta Business Suite, email marketing, CRM, etc.) * Experience in trade fairs, activations, or events * Commercial orientation and understanding of B2B and B2C audiences **COMPETENCIES:** * Effective leadership * Assertive communication * Proactive, solution-oriented, and highly motivated * Enthusiastic about the fashion industry * Execution-focused and detail-oriented **SALARY:** COP $5\.000\.000 to $6\.000\.000 \+ Statutory benefits **WORK HOURS:** Monday–Thursday, 7:30 AM–5:00 PM; Friday, 7:30 AM–4:00 PM Employment Type: Full-time, Indefinite Experience: * four: 3 years (Mandatory) Willingness to Travel: * 25% (Mandatory) Work Location: On-site