Digital Performance Analyst

Description

Job Summary: We are seeking a paid traffic specialist to plan, execute, and optimize campaigns, ensuring data reliability and real business impact. Key Highlights: 1. Diagnose and correct tracking errors before they distort decisions 2. Manage budgets with real-world criteria and deliver business reports 3. Work with technical rigor in campaign structuring At Gulupa Digital, we do not seek someone who merely configures campaigns. We seek someone who diagnoses why data lies—before touching a budget. We are a digital marketing and web development agency based in Medellín, operating since 2016. We work with real businesses that need measurable results—not dashboard metrics that look good in meetings but fail to move the business forward. The Role You will be responsible for planning, executing, and optimizing paid traffic campaigns on Google Ads, Meta Ads, and TikTok Ads—but with a layer few possess: guaranteeing that the data you report is real data. That means: Detecting and correcting tracking errors before they distort decisions (misfired pixels, inflated conversions, broken attribution, inconsistent UTMs). Maintaining consistency across Google Ads, Meta Ads, GA4, and the client’s CRM—and understanding why inconsistencies arise. Conducting basic organic tracking via Google Search Console and integrating those insights into the paid strategy. Managing budgets with real-world criteria: alerting when data does not support scaling—not just executing requests. Delivering reports that distinguish business outcomes from vanity metrics. What We Expect From You Over 2 years of experience managing active accounts on Google Ads and Meta Ads. Ability to structure campaigns with technical rigor: separation by platform, bidding strategies aligned with objectives, A/B tests grounded in real hypotheses. Solid proficiency in GA4, GTM, and Google Search Console. And when a campaign fails to convert, your first instinct should be to question whether the conversion event is properly configured—not to lower the CPC. Work Mode: On-site in Medellín, Monday to Friday, 7:30 a.m. to 5:30 p.m. What We Offer: Direct employment (indefinite-term contract), salary commensurate with your experience and profile, genuine career growth within the team, exposure to diverse client accounts, and an environment where decisions are made with rigor.-Requirements- Minimum education: High school diploma / Secondary education 2 years of experience Keywords: analyst, productivity, productivity, yield, performance, online