Are you an expert in generating measurable results through well-segmented digital campaigns? Are you passionate about lead acquisition, budget optimization, and metric analysis? This vacancy is for you. We are looking for a Digital Trafficker with strategic and operational focus to drive the company's business growth through performance marketing. Requirements: * Professional or technologist in Marketing, Advertising, Communications, or related fields. * Minimum of 2 years of experience as a digital trafficker, advertising specialist, and lead generation. * Solid knowledge of Meta Ads, Google Ads, LinkedIn Ads. * Experience managing digital budgets, expense compliance, and return on investment. * Proficiency in performance metrics, web analytics, and automation tools. * Knowledge of SEO and CRM (ideal: SmartHome). Main Responsibilities: * Design and execute paid traffic campaigns (Meta Ads, Google Ads, LinkedIn Ads). * Generate qualified leads, tracking their conversion together with the sales team. * Manage the monthly digital advertising budget, ensuring compliance and traceability. * Measure and analyze campaign results to continuously optimize performance. * Present reports with key metrics and improvement proposals. * Support SEO positioning as a complement to paid campaigns. Conditions: * Location: Ibagué, on-site * Contract: Indefinite term Job type: Full-time Ability to relocate/move: * Ibagué, Tolima: Able to commute to work without issues or plan to relocate before starting work (Desirable) Application question(s): * Do you have specific experience in creating, managing, and optimizing campaigns on Google Ads? Experience: * Digital Trafficker: 2 years (Desirable) Application deadline: 08/09/2025