Summary: This role defines product strategy and implements supporting tactical plans, manages promotional activities, and monitors brand performance. Highlights: 1. Define product strategy and implement tactical plans. 2. Monitor and control brand budget and performance. 3. Collaborate with Marketing and Medical teams to maximize activities. ### **Summary** ~Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. ~Define product strategy in alignment with local management and global marketing departments, and implement supporting tactical plans/projects. ### **About the Role** Major Accountabilities ~Prepare content for integrated brand teams and launch teams. ~Responsible for execution, monitoring, and analysis of agreed-upon tactical plans to ensure brand growth. ~Lead development of promotional activities in line with internal guidelines and the Code of Conduct. ~Monitor and control brand budget, forecasts, and expenditures; evaluate product marketing mix to assess cost-effectiveness and outcomes. ~Identify market insights and opportunities within the assigned territory through customer interactions. ~Execute central marketing activities and regionally initiated marketing activities. ~Monitor product performance and external environment using appropriate tools, and take corrective actions as needed to achieve business objectives. ~Collaborate with Marketing and Medical teams to maximize activities: \- Scout centers, KOLs, and OLI for disease within the assigned territory \- Identify specific needs for each patient segment and disease implications for each segment within the assigned territory Key Performance Indicators ~Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. ~Define product strategy in alignment with local management and global marketing departments, and implement supporting tactical plans/projects. Work Experience ~Intercultural experience ~Operations management and execution ~Project Management Skills ~Digital Marketing ~Marketing Strategy ~Product Strategy ~Resource Management ~Product Marketing ~Product Lifecycle Management (PLM) ~Healthcare Industry Understanding ~Priority Therapeutic Areas Expertise ~Commercial Excellence ~Operational Excellence ~Customer Orientation ~Agility ~Influencing Skills ~Negotiation Skills ~Stakeholder Engagement ~Stakeholder Management ~Strategic Partnerships ~Cross-functional Collaboration Language English **Why Novartis:** Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people\-and\-culture **Benefits and Rewards:** Learn about all the ways we’ll help you thrive personally and professionally. Read our handbook (PDF 30 MB) Division International Business Unit General Management Location Colombia Site Bogota (Pharmaceuticals / GDD / NTO / CTS) Company / Legal Entity CO01 (FCRS \= CO001\) Novartis de Colombia S.A Functional Area Marketing Job Type Full time Employment Type Regular Shift Work No VIDEO