Audiovisual Director

Description

Job Summary: We are seeking a Senior Digital Trafficker to lead advertising strategy, optimize campaigns, and coordinate results-oriented advertising content production. Key Highlights: 1. Leads advertising strategy and campaign optimization. 2. Manages campaigns on Meta Ads, Google Ads, and TikTok Ads. 3. Coordinates advertising content for results. Senior Digital Trafficker (On-site) We are looking for a **Senior Digital Trafficker** with proven experience in **Meta Ads, Google Ads, and TikTok Ads**, capable of leading advertising strategy, optimizing campaigns, and coordinating results-driven advertising content production. Responsibilities * Plan, execute, optimize, and scale campaigns on **Meta Ads, Google Ads, and TikTok Ads**. * Design customer acquisition, remarketing, and campaign scaling strategies. * Manage advertising budgets and ensure maximum return on investment (ROI). * Set up and manage pixels, events, conversions, APIs, and measurement tools. * Analyze key metrics such as ROAS, CPA, CPL, CAC, CTR, and conversion rates. * Conduct A/B tests on audiences, creatives, copy, offers, and landing pages. * Prepare performance reports and data-driven optimization plans. * Supervise and coordinate UGC creators for ad production. * Assign scripts, deliver briefings, share strategic information, and validate content prior to publication. * Identify opportunities for new ads, hooks, creative concepts, and advertising trends. * Coordinate with design, content, automation, and sales teams to improve campaign performance. * Implement and manage CRM, automation, and AI-powered marketing tools. * Document winning ads, learnings, and best practices to replicate results across different accounts. Requirements * Minimum 2 years of verifiable experience as a Digital Trafficker, Media Buyer, or similar role. * Mandatory proficiency in **Meta Ads, Google Ads, and TikTok Ads**. * Experience in lead generation and conversion campaigns. * Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio. * Knowledge of conversion tracking, attribution, and performance measurement. * Experience with CRM and commercial process automation. * Ability to interpret data and make strategic decisions based on metrics. * Experience working with UGC content and creative strategies for ads. * Familiarity with and use of AI tools for digital marketing. Ideal Profile * Results-oriented. * Analytical and strategic thinking. * Leadership and coordination skills. * Organized and detail-oriented. * Proactive and autonomous. * Ability to work under performance objectives and metrics. Conditions * Work mode: On-site. * Schedule: Monday to Friday, 8:00 a.m. to 5:00 p.m. * Contract type: Indefinite-term contract. * Salary: To be determined based on experience and expertise. If you have demonstrable experience scaling campaigns on Meta, Google, and TikTok, and wish to join a results-focused agency, we invite you to apply. Workplace: On-site employment