Audiovisual Director

Description

Position Summary: We are seeking a Senior Digital Trafficker with experience in Meta Ads, Google Ads, and TikTok Ads to lead advertising strategy, optimize campaigns, and coordinate content. Key Highlights: 1. Leadership in advertising strategy and campaign optimization. 2. Budget management and ROI maximization. 3. Coordination with multidisciplinary teams to improve performance. Senior Digital Trafficker (On-site) We are seeking a **Senior Digital Trafficker** with proven experience in **Meta Ads, Google Ads, and TikTok Ads**, capable of leading advertising strategy, optimizing campaigns, and coordinating results-oriented advertising content production. Responsibilities * Plan, execute, optimize, and scale campaigns on **Meta Ads, Google Ads, and TikTok Ads**. * Design customer acquisition, remarketing, and campaign scaling strategies. * Manage advertising budgets and ensure maximum return on investment (ROI). * Configure and manage pixels, events, conversions, APIs, and measurement tools. * Analyze key metrics such as ROAS, CPA, CPL, CAC, CTR, and conversion rates. * Conduct A/B testing of audiences, creatives, copy, offers, and landing pages. * Prepare performance reports and data-driven optimization plans. * Supervise and coordinate UGC creators for ad production. * Assign scripts, deliver briefings, share strategic information, and validate content prior to publication. * Identify opportunities for new ads, hooks, creative concepts, and advertising trends. * Coordinate with design, content, automation, and sales teams to improve campaign performance. * Implement and manage CRM, automation, and AI-powered marketing tools. * Document winning ads, learnings, and best practices to replicate results across different accounts. Requirements * Minimum 2 years of verifiable experience as a Digital Trafficker, Media Buyer, or similar role. * Mandatory proficiency in **Meta Ads, Google Ads, and TikTok Ads**. * Experience in lead generation and conversion-focused campaigns. * Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio. * Knowledge of conversion tracking, attribution modeling, and performance measurement. * Experience with CRM systems and commercial process automation. * Ability to interpret data and make strategic decisions based on metrics. * Experience working with UGC content and creative strategies for ads. * Familiarity with and practical use of AI tools for digital marketing. Ideal Profile * Results-oriented mindset. * Analytical and strategic thinking. * Leadership and coordination capabilities. * Organizational skills and attention to detail. * Proactivity and autonomy. * Ability to work under performance objectives and metrics. Conditions * Work mode: On-site. * Working hours: Monday to Friday, 8:00 a.m. to 5:00 p.m. * Employment contract: Indefinite term. * Salary: To be determined based on experience and expertise. If you have demonstrable experience scaling campaigns on Meta, Google, and TikTok, and wish to join a results-driven agency, we invite you to apply. Workplace: On-site employment