Job Summary: We are seeking a creative and commercially minded Content & Community Manager to generate leads and drive conversions in the perfume industry by creating strategic content and managing the digital community. Key Highlights: 1. Strategic and persuasive social media content creation 2. Active digital community management and prospect follow-up 3. Lead generation and qualification for the sales team A company in the perfume industry is looking for its next: **Content \& Community Manager** (Focused on Lead Generation and Conversion) Role Objective: Create strategic content and manage the brand’s digital community to attract, nurture, and convert leads into real sales opportunities, directly supporting the sales team. * IDEAL PROFILE A creative individual with a commercial mindset, interested in sales and communication. * KEY RESPONSIBILITIES 1\. CONTENT CREATION \- Create social media content (stories and reels) \- Develop creative concepts aligned with the brand \- Record and produce content \- Write persuasive copy \- Maintain daily story frequency \- Identify trends 2\. COMMUNITY MANAGEMENT \- Respond to messages, comments, and DMs \- Initiate conversations with potential customers \- Follow up with prospects \- Maintain close communication \- Address customer inquiries \- Reduce purchase friction and objections \- Build trust 3\. LEAD GENERATION AND MANAGEMENT \- Identify leads within conversations \- Register leads in CRM or Excel \- Qualify leads \- Conduct initial follow-up \- Hand over leads to the sales team 4\. ORGANIZATION AND REPORTING \- Track leads and conversations \- Weekly reporting of results and insights * KEY SKILLS Technical: \- Content creation \- Copywriting \- Social media management \- Lead organization \- Basic sales knowledge Soft: \- Persuasive communication \- Proactivity \- Creativity \- Empathy \- Agility KPIs \- Leads generated \- Response time \- Conversation-to-lead conversion rate \- Sales opportunities \- Content engagement * TOOLS \- Instagram / TikTok \- WhatsApp Business \- Google Sheets or CRM \- Canva / CapCut Work Location: On-site employment