Job Summary: Design, lead, and execute Falabella Colombia’s omnichannel external communications strategy, managing the brand and stakeholder relationships. Key Highlights: 1. Design and strategic leadership of external communications. 2. Media relations management and crisis prevention/handling. 3. Cross-functional collaboration and brand perception monitoring. **Job Description** ---------------------- Design, lead, and execute Falabella Colombia’s external communications strategy with an omnichannel focus. Main Responsibilities 1\. Strategic External Communications Management * Design and implement external communications plans aligned with corporate objectives. * Lead brand presence across traditional media, digital platforms, and social networks. * Develop strategic content that conveys institutional attributes and reinforces reputation. 2\. Media and Stakeholder Relations * Manage relationships with journalists, opinion leaders, and key stakeholders. * Coordinate participation in forums, rankings, and corporate visibility initiatives. 3\. Crisis Prevention and Management * Update and maintain the crisis manual. * Design and conduct spokesperson training, simulations, and credential development. * Lead strategic crisis management, acting as spokesperson when required. 4\. Cross-Functional Collaboration * Collaborate with internal departments (commercial, marketing, sustainability, operations, etc.) to communicate strategic topics and relevant projects. * Ensure consistency of external messaging with corporate narrative. 5\. Monitoring and Analysis * Monitor brand perception across media and social networks. * Prepare impact reports and recommendations for senior leadership. **Candidate Requirements** -------------------------- * Minimum 7 years of experience in external communications * Degree in Social Communication, Public Relations, Marketing, or related field **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the position 2\. Check your email 3\. Log in to Aira and answer the requested questions and/or assessments Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each of these brands shapes who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch, innovate, take risks, and create opportunities that keep us at the forefront — driving us to continuously reinvent ourselves to deliver the best shopping experience at every touchpoint with us.
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
