Amazon PPC Specialist

Description

Summary: Optimize Amazon product performance, manage PPC campaigns, enhance listings, and drive sales growth through data analysis and strategic adjustments. Highlights: 1. Own day-to-day Amazon product performance 2. Plan, execute, and optimize PPC/CPM campaigns 3. Audit and improve product listings **Amazon PPC Specialist** **Job Type:** Remote \- Full Time **Working Hours:** Monday\-Friday (9AM\-6PM EST) **Essential Duties and Responsibilities:** * Own day\-to\-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces. **Duties will include:** **Advertising \& PPC Management** * Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS. * Monitor daily spend, keyword performance, and adjust bids strategically * Identify high\-impact opportunities for scaling and budget reallocation. **Listing Optimization** * Audit and improve product titles, bullet points, descriptions, and A\+ content for better conversion. * Collaborate with the design team to keep listings fresh. * Ensure product listings reflect accurate information, compliance, and updated assets. * Monitor and resolve any ASIN suppression and blocks. **Pricing \& Profitability** * Review competitor pricing and adjust based on market trends and profit margin targets. * Track profitability per ASIN, ensuring ad spend and costs align with target margins. * Suggest price testing or promotions based on data\-driven insights. **Performance \& Growth** * Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency). * Identify underperforming ASINs and develop improvement plans. * Report key findings to leadership and propose growth strategies. JWL3O5gGhZ