Community Manager

Description

Job Summary: We are seeking a Community Manager to manage and strengthen Best Choice's community on digital platforms, driving engagement and optimizing online visibility. Key Highlights: 1. Manage and strengthen the digital communities of leading brands. 2. Create engaging and dynamic content for diverse platforms. 3. Collaborate with the marketing team to ensure consistent communication. **Company:** Best Choice \& Cía. S.A.S. **Brand Presence:** Nationwide distribution, Food Service and Retail channels. **Position:** Community Manager **Required English Level:** Intermediate Job Description We are seeking a Community Manager responsible for managing and strengthening Best Choice’s brand communities across various digital platforms. The primary objective is to drive follower engagement, build strong relationships with our audience in Retail and Food Service channels, and optimize the company’s online visibility. Main Responsibilities ● **Content Management:** Create, publish, and manage attractive, dynamic, and sector-focused content across all social media platforms (Instagram, TikTok, LinkedIn, Facebook). ● **Community Engagement:** Respond to comments, messages, and posts to foster continuous participation and build valuable relationships with users. ● **Social Media Monitoring:** Monitor brand mentions, customer feedback, and relevant industry trends in food, retail, and food service sectors. ● **Performance Analysis:** Evaluate campaign and post impact using metrics and analytics tools to optimize results. ● **Strategy Development:** Implement digital marketing strategies and promote events, product or service launches. ● **Ad Campaign Management:** Set up, execute, and optimize basic/intermediate campaigns on Meta Ads and TikTok Ads. ● **Marketing Team Collaboration:** Work closely with other departments to ensure overall brand communication consistency. ● **Crisis Management:** Handle sensitive situations, complaints, or criticism tactfully and promptly, always safeguarding the brand’s reputation. Skills and Competencies ● **Effective Communication:** Excellent writing skills and the ability to convey messages clearly, empathetically, and persuasively. ● **Technical Social Media Knowledge:** In-depth understanding of various platforms ● (Instagram, TikTok, LinkedIn, Facebook) and their algorithms and features. ● **Creativity and Creative Skills:** Ability to produce visually and textually engaging, original content adapted to trending formats (Reels, TikToks, carousels). ● **Data Analysis:** Proficiency in interpreting metrics, generating performance reports, and proposing data-driven improvements. ● **Empathy and Active Listening:** Ability to understand the needs of our online community and respond promptly to their concerns. ● **Organization and Planning:** Capacity to develop, organize, and execute long-term content strategies via monthly content calendars. Required Experience and Education ● **Education:** Bachelor’s degree or technical degree in Marketing, Social Communication, Advertising, Digital Marketing, or related fields. ● **General Experience: ○ Minimum 1–3 years of verifiable experience in digital community management, content writing, and social media advertising (Social Ads) campaign management. ● **Specific Experience (Preferred): ○ Prior experience in Fast-Moving Consumer Goods (FMCG), food and beverage, retail, or Food Service / HORECA sectors. ○ Or experience at digital agencies managing accounts or brands within the gastronomy / retail sector. ● **Mandatory Requirement:** Excellent spelling, flawless writing, and proficiency with agile design/editing tools (Canva, CapCut, Adobe Creative Suite). Work Location: On-site employment