Senior Creative Lead - CO

Description

Summary: WITHIN is seeking a social-first creative to concept, copywrite, and oversee creation of paid digital assets, turning insights into engaging content for exciting brands. Highlights: 1. Champion growth, innovation, and forward-thinking creativity 2. Partner with an in-house team to ideate and execute social-first campaigns 3. Work with iconic brands and use AI in daily tasks **About the Role:** At WITHIN, we champion growth, innovation, and forward\-thinking creativity. We're looking for a **social\-first creative** who loves both the ***thinking***and the ***making***. Someone who can turn insights into ideas, ideas into content, and content into results. You'll concept, copywrite, and oversee creation of paid digital assets for some of the most exciting brands online — and you'll do it alongside a nimble team that values curiosity, experimentation, and great storytelling. **Responsibilities include but are not limited to:** * **Ideate with purpose.** Translate marketing objectives into strategically sound creative concepts — from audience insight to final execution — ensuring every idea is rooted in purpose and aligned to client goals. * **Develop strong messaging and visual hooks.** Turn prompts into compelling, social\-first static and video ideas that break through the noise and inspire engagement. * **Craft clear, effective copy.** Know your way around a CTA — and confidently adapt marketing objectives into sharp messaging hooks, headlines, and campaign language that drive action. * **Own the entire creative process.** This is really where the multidisciplinary approach comes into play. You'll partner with our in\-house team of makers and other creatives to ideate, refine, and execute social\-first campaigns across paid and organic channels. From concept to delivery, you're an autonomous thinker who owns the work stream from video edits to photo retouching to rigorous QA\- every detail matters. * **Elevate creative standards.** Bring a sharp point of view, thoughtful feedback, and a willingness to push ideas further — inspiring both clients and the internal team. * **Stay curious and adaptive.** Track emerging trends, audience behaviors, and platform shifts to keep our work fresh, relevant, and effective. **Requirements** * **Proven Track Record.** 5–6 years of experience concepting, creating, and producing paid and organic social content. Your portfolio should showcase both strategic thinking and creative execution. * **Technical Proficiency.** Deep working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) and other relevant creative tools. * **Clear and Confident Communicator.** Comfortable presenting creative work, articulating rationale, managing client expectations, and guiding timelines with clarity and ease. * **Strong Design Sensibility.** A sharp eye for layout, composition, and movement — with the ability to translate that into high\-impact static and motion creative across digital campaigns. * **Intuitive Strategic Insight.** A holistic grasp of the social landscape — you don't just follow trends; you understand the cultural and behavioral shifts that drive them. * **Versatile Collaborator.** Equally comfortable leading group ideation or running a solo sprint — you know when to lean in, when to delegate, and when to run with it. * **Adaptable and Driven.** You see fast\-moving environments as opportunities to experiment, problem\-solve, and grow. **Nice\-to\-Haves** * **Generative AI Fluency.** Familiarity with tools like Midjourney, Runway, Seeddance, Stable Diffusion, or ChatGPT for ideation and image/video generation. * **Production Experience.** Hands\-on experience planning or running in\-studio shoots — from lighting setups and prop styling to set design and creative direction **Our interview process includes, but is not limited to, the following:** * English, Excel knowledge and Typing Test **We offer a competitive salary and benefits based on education, experience, and skills level, including:** * Base salary DOE * Unlimited vacation policy * Monthly phone/internet and food stipend * Health insurance coverage * Professional Development Program * This is a fully in\-office role based in Bogotá, Colombia. Candidates must be available to work on\-site five days a week. **Note. Please submit your resume in English.** **About WITHIN** **WITHIN** is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our **work**! We **weave AI into everything we do**, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it's in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. **Join Our Network!** Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on: * **LinkedIn** * **WhatsApp Community** * **I****nstagram** * **Tik Tok** **Locations** * **New York City:** 43\-01 22nd St, Suite 602, Queens, NY 11101, United States * **Bogotá:** WeWork Av. Carrera 19 \#100\-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia * **Mexico City:** Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México