**Title:** Senior Software Engineer (Frontend) **Mission** Every consumer on earth purchases in one of three places: online, big\-box retail, or mom\-and\-pop shops. Paradoxically, the largest commercial channel is, by far, humble traditional trade shops. Yet they remain fragmented, offline, and opaque. Native is the first intelligence\-grade system built to penetrate this opacity. Each analog store is digitized into a dynamic graph where noise is filtered into low latency signals, transforming the antiquated offline world into advanced digital intelligence. Commercial leaders gain the precision to see what others cannot, store by store, rendering decisive decision advantage to win the market. Join the ground floor of the only platform engineered to decode the analog economy into operational dominance. **Talent Values** * **High Leverage:** Transforms complex data into scalable, repeatable outputs that save others hours or days of effort. * **High Agency:** Relentless sense of ownership in the outcome, regardless of circumstance, acting decisively to shape the environment rather than being shaped by it. * **Curiosity With Discipline:** An evidence seeking, measurement mindset without succumbing to analysis paralysis, and a penchant for experimentation. * **Intellectual Honesty:** Certain enough to act, humble enough to always be learning **Role:** * Own end\-to\-end user journeys and collaborate closely with design, product, and backend teams to deliver polished, impactful experiences * Build responsive and performant web applications * Optimize applications for maximum speed and scalability * Contribute to the evolution of the frontend architecture, ensuring scalability and maintainability across applications * Partner with backend engineers to design and deliver cohesive, end\-to\-end solutions that are robust, scalable, and aligned across the stack * Participate in code reviews, ensuring high standards of quality and maintainability * Stay up\-to\-date with the latest frontend technologies and best practices **Requirements:** * 5\+ years of experience in front\-end software development * Extensive experience with React (and familiarity with modern frontend frameworks such as Next.js, Angular, or Vue.js) * Experience with modern frontend tooling and frameworks (e.g., TypeScript, Webpack/Vite, Jest, Cypress) * Familiarity with cloud\-based systems (eg, GCP, AWS, Azure) and deployment considerations * Experience consuming backend services using both RESTful APIs and GraphQL * Deep understanding of front\-end architecture and design patterns * Experience with responsive design and cross\-browser compatibility * Strong understanding of performance optimization techniques for web applications