**Looking for a Digital Trafficker with experience in e-commerce (Shopify) to manage multi-channel campaigns, optimize conversion, and use advanced analytics. Must integrate automation platforms (Pancake and Boatcake), manage Meta Ads, Google Ads and Google Merchant Center, and make data-driven decisions using Google Analytics.** **Main Responsibilities** * Set up, manage, and optimize the Shopify store, ensuring an efficient conversion flow. * Integrate and manage Pancake and its workflows with Boatcake for response and sales automation. * Plan, execute, and optimize Meta Ads and Google Ads campaigns focused on positive ROAS. * Set up and maintain Google Merchant Center, ensuring correct product feed. * Implement and analyze metrics using Google Analytics 4 (GA4) for KPI and funnel tracking. * Apply AI techniques to improve copywriting, audience segmentation, creatives, and predictive analysis. * Coordinate remarketing strategies, email marketing, and lookalike audiences. * Prepare weekly performance reports and optimization proposals. **Valued Skills:** * Previous experience running campaigns for technology or retail products. * Ability to collaborate with design and audiovisual production teams. * Proven experience in digital advertising and using the tools mentioned. * 100% on-site work in Medellín. Job type: Full-time, Indefinite