Junior Digital Marketing Analyst

Description

Job Summary: We are seeking a Junior Digital Marketing Analyst to support the execution of digital strategies, content creation, market research, and brand positioning. Key Highlights: 1. Support the execution of digital marketing strategies. 2. Contribute to brand positioning and content creation. 3. Research digital trends and SEO optimization. At *Xenco*, we are looking for a *Junior Digital Marketing Analyst* to support the execution of digital strategies, content generation, market research, and brand positioning activities. Responsibilities: * Conduct market, competitor, and digital trend benchmarking. * Support the creation, updating, and optimization of website content. * Support the implementation of on-page SEO best practices, including content structure, keywords, metadata, internal links, and basic search engine optimization. * Research search trends, keywords, and organic positioning opportunities. * Support the adaptation of content for AI-powered search and generative search, such as conversational assistants, AI-generated responses, and new digital discovery formats. * Manage and monitor Google Ads campaigns. * Create, schedule, and support LinkedIn content. * Conduct market research through digital channels. * Support the planning, promotion, and execution of webinars. * Execute email marketing activities. * Support the creation, cleansing, and updating of databases for commercial prospecting. * Contribute to digital branding initiatives. * Review and monitor industry-specific journals, media, and guides—such as software catalogs, TIC Guide, and related publications.-Requirements- Minimum education: University / Professional Degree 2 years of experience Languages: Spanish