Brand Manager

Description

Job Summary: Lead the growth and commercial development strategy of a globally recognized brand in Colombia, establishing its market positioning and transforming an opportunity into a successful business. Key Highlights: 1. Leadership in expanding a globally recognized brand in Colombia. 2. A business-oriented role with commercial focus and an entrepreneurial mindset. 3. Full responsibility for building a new business from scratch. Lead the growth, positioning, and commercial development strategy of a globally recognized brand entering a new phase of expansion in the Colombian market. The primary objective is to build the brand in Colombia, develop sales channels, generate demand, increase market penetration, and establish the brand as a category leader. This role requires a candidate with business vision, strong commercial orientation, and an entrepreneurial mindset—capable of transforming a market opportunity into a successful business. Key Responsibilities Brand Development and Building * Design and execute the strategic brand growth plan for Colombia. * Establish the brand’s positioning in the local market. * Identify market opportunities and emerging consumer trends. * Develop strategies to connect the brand with consumers and customers. * Create launch, growth, and consolidation plans. Commercial and Sales Development * Develop and execute the national commercial strategy. * Open new sales and distribution channels. * Identify, contact, and develop strategic customers. * Generate commercial opportunities and convert them into sales. * Build relationships with distributors, retailers, specialized customers, and commercial partners. Entrepreneurial Mindset and Business Building * Serve as the overall accountable person for the brand’s growth in Colombia. * Possess an owner’s mindset and the ability to build from scratch. * Identify opportunities, propose solutions, and execute swiftly. * Create innovative commercial initiatives. * Go beyond managing an existing brand—develop a new business. Marketing and Demand Generation * Create digital and traditional strategies to increase brand awareness. * Develop campaigns, activations, and product experiences. * Form strategic partnerships with communities, experts, and influencers. * Produce content that educates consumers and strengthens the category. Performance Management Accountable for: * Sales growth. * Customer development. * Distribution expansion. * Business profitability. * Brand recognition and positioning. * Achievement of commercial objectives. Required Profile Education Bachelor’s degree in: * Business Administration. * Marketing. * International Business. * Industrial Engineering. * Related fields. Additional training in marketing, sales, or business development is desirable. Experience * Minimum 5 years of experience in: * Brand management. * Commercial development. * Fast-moving consumer goods (FMCG). * Specialized products. * Categories related to automotive, retail, hardware, technology, tools, or similar sectors. Desirable experience: * Launching new brands. * Entering new markets. * Developing commercial channels. * Managing distributors. * Driving sales growth from early stages. Key Competencies Entrepreneurial Profile (Mandatory) We seek a candidate who: * Takes initiative. * Constantly seeks opportunities. * Is autonomous and results-driven. * Possesses commercial energy. * Enjoys building businesses. * Can translate strategy into execution. Commercial Competencies * Strong negotiation skills. * Strong sales orientation. * Ability to acquire new customers. * Strategic thinking with practical application. Brand Competencies * Understands how to build a brand. * Translates marketing strategies into commercial results. * Creates meaningful connections with consumers and customers. Success Metrics for the Role In the first year, performance will be evaluated based on: * Sales growth. * Number of customers developed. * New channels opened. * Product turnover. * National distribution development. * Brand positioning. * Execution of commercial and marketing plans. Work Location: Hybrid in Bogotá, Cundinamarca