Digital Analytics Specialist

Description

Position Summary: We are seeking a professional to support the Tagging team in the Digital Analytics area, interpreting data and digital flows, and managing key tools. Key Highlights: 1. Passionate about the world of digital analytics 2. Experience in interpreting data and digital flows 3. Functional knowledge of JSON structures and Data Layers **Job Description** Are you passionate about the world of digital analytics? Do you have experience interpreting data and digital flows, and are you comfortable working with tools such as Adobe Analytics or Google Analytics? If you also understand how a data layer works and aren’t intimidated by diving into JSON structures or validating implementations using technical tools, we’d love to meet you. We are looking for highly qualified professionals to join our team: Technicians, Technologists, or Professionals in Systems Engineering or related fields ***to support our Tagging team*** in the Digital Analytics area. **Profile** * Experience: Minimum of 2–3 years in **digital analytics**: reporting, data analysis, dashboard generation, KPI interpretation, and understanding of digital measurement strategies. * **Functional knowledge of banking flows**: Ability to understand the user’s digital journey and its business implications. * Prior experience in **implementing digital analytics solutions**. * Functional knowledge of **JSON structures and Data Layers** (development experience is not required). * Strong ability to **collaborate with technical teams**, both development and business. * Practical experience with **Adobe Analytics**, especially using **Workspaces**, data interpretation, and tracking internal tool processes. * Proficiency with **analytics validation tools**, such as browser Network tab, Charles Proxy, or similar. * Experience in the banking sector. * Effective communication within the team. * Experience with Agile methodologies (Scrum, Kanban, Lean, etc.). * Hybrid. **About Inetum** Inetum is a global technology and digital innovation services company, present in more than 26 countries. In Colombia, Inetum delivers advanced technological solutions that drive digital transformation across industries, offering services in consulting, software development, systems integration, outsourcing, and technical support. With a focus on agility and adaptability, Inetum Colombia aims to create value for its clients by implementing innovative technologies that enhance efficiency and productivity. Our team comprises experts across diverse technological domains, working in a collaborative, dynamic, and results-oriented environment. Join Inetum and become part of a company transforming the future of businesses through technology. **Country** Colombia **Location** Bogotá **Contract Type** Open-ended contract