Web Positioning Specialist

Description

Job Summary: SEO Specialist to lead the organic positioning strategy, optimize the organization's digital presence, and generate analyses to drive web traffic growth and search engine visibility. Key Highlights: 1. Lead the organic brand positioning strategy. 2. Optimize the organization's digital presence. 3. Generate analyses that contribute to web traffic growth. SEO Specialist A leading industrial-sector company is seeking an SEO Specialist responsible for leading the brand’s organic positioning strategy, optimizing the organization’s digital presence, and generating analyses to drive web traffic growth and search engine visibility. Main Responsibilities Design, implement, and optimize the company’s SEO strategy. Manage and research keywords to improve organic rankings. Analyze traffic metrics, user behavior, and digital performance. Prepare periodic reports on results, KPIs, and trends. Support digital marketing and demand generation strategies. Identify improvement opportunities within the organization’s digital ecosystem. Collaborate closely with regional marketing teams to strengthen the brand’s digital presence. Monitor campaigns, search trends, and market behavior. Requirements Academic Qualifications Technologist or Professional in: Marketing Digital Marketing Social Communication Systems Engineering Computer Engineering Web Development Related fields Desirable Additional Training SEO certifications. Google Analytics. Google Tag Manager (GTM). Digital Marketing. Digital Analytics. SEM and web positioning. Experience Minimum 3 years of experience in roles related to SEO, web positioning, digital marketing, or digital analytics. Preferred experience in industrial, automotive, hardware, or B2B companies. Technical Knowledge Essential On-Page and Off-Page SEO. Google Analytics. Google Tag Manager (GTM). Google Ads. Meta ecosystem. Keyword research and management. Analysis of digital data and metrics. Preparation of reports and KPIs. Digital Marketing. Intermediate Microsoft Office. Desirable WordPress. Magento. WebFOCUS or similar tools. Digital automation and tracking platforms. Working Conditions Location: Funza, Cundinamarca. Work Modality: On-site for the first 3 months. Subsequently hybrid (2 days remote, 3 days on-site). Working Hours: Monday: 8:00 a.m. – 5:00 p.m. Tuesday–Friday: 7:30 a.m. – 5:30 p.m. No work on Saturdays. Salary: COP $4,500,000 + Transportation Allowance COP $500,000. Contract Type: Indefinite-term contract. Payment Schedule: Biweekly (14th and 28th of each month). Candidate Profile We seek an analytical, results-oriented individual capable of interpreting data, identifying digital positioning opportunities, and developing strategies to increase brand visibility. Strong communication skills, collaborative work ability, and capacity to interact with regional marketing teams are required. Preference will be given to candidates residing in Funza or nearby municipalities, or those with convenient commuting access.-Requirements- Minimum Education: University / Professional Degree years of experience Keywords: specialist, especialista, internet, web