Job Summary: We are seeking a professional to lead the purchase and optimization of leads, with an analytical, data-driven profile to improve revenue. Key Highlights: 1. Lead the purchase and optimization of leads 2. Highly analytical and data-driven profile 3. Focus on continuous optimization of results and revenue We are looking for a person to lead the purchase and optimization of leads within our operation. Profile we seek: \- Highly analytical profile with strong data interpretation skills \- Experience or knowledge in digital marketing and performance \- Ability to make decisions 100% based on data (not intuition) \- Focus on continuous optimization of results \- Business mindset: understanding that each decision directly impacts revenue Main Responsibilities: \- Management and optimization of lead purchases from various vendors \- Performance analysis by source, profile, and segmentation \- Application of pinpost analysis-type optimization methodology \- Identification of opportunities to reduce costs and improve quality \- Scaling of the most profitable sources and profiles Primary Evaluation Metric: \- Optimized CPL (Cost Per Lead) vs. quality and conversion We seek a person who not only purchases leads but also understands the entire system and optimizes operations using data. Position Type: Full-time Work Location: Hybrid in Medellín, Antioquia